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Highlights from ANA/Effies Members Only Conferences

September 27, 2013

By Marni Gordon, vice president of committees and conferences, ANA

This month ANA partnered with Effie on two ANA Members Only Conferences themed:  Effective Marketing & Media Insights.  The first event was held on September 12th in New York City hosted by Time Warner Inc.  The second conference was held the following week on September 19th at the GRAMMY Museum in Los Angeles hosted by AEG Worldwide and presented by the United States Postal Service.

Both conferences showcased winners of the 2013 Effie Awards North America program through case studies that focused on best practices for bringing ideas to life, key insights and industry trends. The Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is, “to recognize, educate and encourage effectiveness among the marketing communications industry.”

Both days were filled with rich insights and included sessions from Ford Motor Company, JetBlue, Johnson & Johnson, Prudential, Mizuno, Activision, Hillshire Brands, Dick’s Sporting Goods, and United States Postal Service plus an overview on key trends and insights from 2013 Effie award winners.  Here are some of the keys to success/lessons learned from both events:

Here are a few facts shared on 2013 North American Effie Award winners:

ANA's Members Only Conferences are a complimentary benefit of ANA membership and are open to current members and invited guests only. ANA holds 20+ Members Only Conferences a year in locations throughout the country.  We hope to see you soon at an upcoming ANA Members Only Conference and more information can be found here.

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