Best of ANA 2013 White Papers

December 16, 2013

By Bill Duggan

In what is likely my very last blog of 2013, I wanted to share the terrific white papers produced by the ANA committee team this past year.  Topic areas consist of: payment terms for marketing services, sponsorship and event marketing measurement, optimizing integrated multi-screen campaigns, agency selection briefing, in-house agencies, marketing procurement, and brand-specific commercial ratings.  Enjoy!

Payment Terms – Current Practices for Marketing Services

Sponsorship and Event Marketing Measurement Survey”

Optimizing Integrated Multi-Screen Campaigns

Agency Selection Briefing Guidance

The Rise of the In-House Agency

Elevating the Role of Marketing Procurement

Brand-Specific Commercial Ratings-Benefits and Solution Providers

Enjoy and happy holidays!

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