Best of ANA 2013 White Papers
December 16, 2013
By Bill Duggan, Group EVP, ANA
In what is likely my very last blog of 2013, I wanted to share the terrific white papers produced by the ANA committee team this past year. Topic areas consist of: payment terms for marketing services, sponsorship and event marketing measurement, optimizing integrated multi-screen campaigns, agency selection briefing, in-house agencies, marketing procurement, and brand-specific commercial ratings. Enjoy!
Enjoy and happy holidays!
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