ANA Connection at Super Bowl Gospel Celebration
February 3, 2014
By Bill Duggan, Group EVP, ANA
|Francisca Brown giving opening welcome.|
ANA members American Family Insurance and St. Jude Children’s Research Hospital were both front and center at the recent Super Bowl Gospel Celebration.
American Family Insurance was a supporter of the event for the fourth consecutive year. Francisca Brown, multicultural marketing manager and an active member of the ANA Multicultural Marketing & Diversity Committee, gave the opening welcome.
Seattle Seahawks quarterback Russell Wilson is a spokesperson for American Family. Myles Romero, advertising director at American Family, was quoted as saying that Wilson, “… really personifies what American Family stands for, in terms of the pursuit and achievement of dreams.” An ad with Russell Wilson, part of American Family’s long-running American Dreams campaign, ran in local markets on Super Bowl Sunday. At the Super Bowl Gospel Celebration Mr. Romero had the honor of introducing the NFL Players Choir.
|Myles Romero introducing the NFL Players Choir.|
Super Bowl Gospel Celebration also served as a fundraiser with a portion of the proceeds benefiting national and local charities. St. Jude Children’s Research Hospital was the primary charitable beneficiary this year. ANA helped connect St. Jude and the Super Bowl Gospel Celebration at the 2012 ANA Multicultural Marketing & Diversity Conference.
Congrats to ANA members American Family Insurance and St. Jude.
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