Cycle For Survival – What An Amazing Ride!
March 7, 2014
By Marni Gordon, vice president of committees and conferences, ANA
On March 1, the morning after returning from the ANA Brand Masters Conference, I participated in my second Cycle for Survival ride at Equinox in Roslyn, N.Y.! Even though I was exhausted from working at the conference and had to arrive by 7:15 a.m, it was well worth the experience! I was on the “SpinCycles” team and we raised over $16,000!
Cycle for Survival is a series of high-energy indoor team cycling events that provides a tangible way to beat rare cancers.100% of all funds raised go directly to Memorial Sloan Kettering Cancer Center and are allocated within six months of each event.
Equinox is the founding partner of Cycle for Survival and did a fantastic job promoting this great cause – especially through social media. As a marketer, I couldn’t help but notice the great Cycle for Survival/Equinox branding which included signage, balloons, T-shirts, drawstring bags, headbands, and more. There was also a food and beverage area where brands like Chobani, KIND, and Smartwater distributed free products to all of the hungry and thirsty riders.
I am very excited to hear Carlos Becil, senior vice president of marketing at Equinox speak at the 2014 ANA Digital & Social Media Conference, presented by Meredith, July 13-15 in Dana Point, Calif.! Carlos is going to talk about the innovative ways Equinox leverages social media to build their brand and support the Cycle for Survival cause. I look forward to seeing you there!
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