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Top Tweets from ANA Media Leadership Conference

April 3, 2014

By Bill Duggan, Group EVP, ANA

The following provides an assortment of interesting tweets from the recently concluded ANA Media Leadership Conference.  Many, many more at #ANAMedia.

  barbara basney ‏@bbasney
#Programmic
#media priorities: transparency, data capture for optimization, tight link to #brand strategy - @KCCorp Mark Kaline #ANAmedia
  Stacey Lynn Schulman ‏@Staceyschulman
Media companies need to actively address transparency: increase vigilance, improve viewability, educate advertisers #ANAMedia
 
             
  John Fredette ‏@JFredette
ANA's Bob Liodice: Marketers are losing 'billions' due to fraud and lack of transparency. @ANAmarketers #ANAMedia
  Beth Egan ‏@MadAdProf 
BarbaraBasney's advice for native measurement:capture what you can,measure what you can&create your own tools @bbasney #ANAMedia @XeroxCorp
 
             
  TVB ‏@TVBTweets
Kimberly Clark tells ANA audience Local is the sleeping giant in programmatic, eventually enabling marketing to drive hyper local #ANAMedia
  Kelly Wenzel ‏@kellywenzel
Biggest challenge facing programmatic? @joannaoconnell #ANAMedia Lack of understanding, too much complexity, inventory quality.
 
             
  Joanna O'Connell ‏@joannaoconnell
"It's difficult to build a brand with only one medium. We must harness content & reach in all its manifestations" Kim Canfield at #ANAMedia
  Andrea J. Levy ‏@AndreaJobs
FAME! @google's @BobbyArnold Says data needs to be focused, actionable, manageable, & enlightening. #ANAmedia
 
             
  John Montgomery ‏@taxidodger
#ANAMedia
- Mark Kaline - KC. It's critical that marketing companies considering Programmatic have a solid data strategy. #ANAMedia
  ANAmarketers ‏@ANAmarketers
Google's Suzie Reider: Pay attention to programmatic, mobile, measurement, and cord-cutting.#ANAMedia
 
             
  Brittney Watson ‏@BrittW_PR 
Gained great insight from @bjankow on how @MasterCard leverages media to connect w/ consumers. #ANAMedia #Priceless #BrandLoyalty
  Bill Duggan ‏@BillDuggan
Strong digital creative is (1) clear; (2) concise; & (3) compelling per Google's Bob Arnold. @BobbyArnold #ANAMedia
 

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