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State Commercial Production Incentives – Principles for Fair Business Practices

May 1, 2014

By Bill Duggan, Group EVP, ANA

ANA has released State Commercial Production Incentives – Principles for Fair Business Practices,” a set of guidelines to help marketers navigate and monetize the complex area of state commercial production incentives. 

Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. It’s not uncommon to receive a $100k rebate for a single production job!  In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee developed these principles. Highlights are:

“State Commercial Production Incentives – Principles for Fair Business Practicesis a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

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