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Is On-the-Job Training Enough?

May 7, 2014

By Jesse Feldman, manager, marketing knowledge center

My team has had a busy month strategizing how to best bring insights from our Marketing2020: Organizing for Growth survey to members. Marketing2020 was a joint ANA and EffectiveBrands study and the most comprehensive global marketing leadership initiative ever undertaken. For a further overview of Marketing2020, check out this ANA webinar summarizing how CMOs, CEOs, and other leaders can align their strategies, organizations, and capabilities to build their brands in the years ahead.

New, “snackable” articles from Marketing2020 will go live once a week on a dedicated section of our site. You won’t need a password to view the articles — so if you find the findings as fascinating as we do, share the links across your social networks (hint: your LinkedIn connections will find them fascinating). This week I wrote about the direct correlation between companies offering more days of formal training and overall performance. You (or your boss) might be surprised to see how few respondents felt they received adequate on-the-job training.

Upcoming topics we’ll be covering include marketing leadership traits that drive growth and top motivators for successful marketers. We’ll also be publishing infographics and key findings reports to help marketers align their strategies, organizations, and capabilities to generate growth in the years ahead. You can also follow the conversation on Twitter with #Marketing2020.

Jesse Feldman works in the ANA’s Marketing Knowledge Center (MKC), a rich suite of insights, case studies, event recaps, and research. You might notice her taking notes for the MKC at committee meetings, members-only conferences, or (virtually) webinars. She’ll be popping onto the ANA blog to regularly highlight some latest and greatest MKC content.

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