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What’s New at the MKC?

June 4, 2014

By Jesse Feldman, manager, marketing knowledge center

Notice anything different about us? We’ve made some changes to the MKC’s online content hub (found under “Insights and Research” on this site).

We’ve given one of our core knowledge products a light makeover just in time for summer: “Snapshot” content items are now listed as “Event Recaps.” Only the name has changed — we’re still bringing you easy-to-read, informative executive summaries and in-depth coverage of presentations from ANA events like committee meetings and members-only conferences.

In addition, presenters’ PowerPoint decks are now available for download directly from the event summary page. You’ll no longer be directed to a new page before you can download a presentation. This change was made with your user experience in mind. As an example, clicking “Presentation” in the right corner of the Event Recap page for our webinar “Eight Social Strategies Proven to Drive Marketing Results” will immediately open a dialogue box to download the presentation. Convenient, right?

As always, you can browse Event Recaps by key topics of interest, direct search, and through calendar agenda items. Happy reading!

Jesse Feldman works in the ANA’s Marketing Knowledge Center (MKC), a rich suite of insights, case studies, event recaps, and research. You might notice her taking notes for the MKC at committee meetings, members-only conferences, or (virtually) webinars. She’ll be popping onto the ANA blog to regularly highlight some latest and greatest MKC content.

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