75 Percent of Office Workers Do This

July 29, 2014

By Jesse Feldman, senior manager of content strategy and partnerships

You’re probably one of the 75 percent of office workers who eats lunch at his or her desk. Let me explain how you can turn desktop dining into a continuing education experience:  ANA's complimentary Webinar Wednesday program runs virtually every Wednesday at 1pm ET.

Click here to view upcoming webinars.

Spend a lunch break improving your skills and preparing to impress in your next meeting. Missed a webinar of interest? No problem. You can also watch the video on-demand or read one of our recaps for an easy-to-follow, detailed synopsis of the webinar.

Here are some past webinars with written recaps (click “Event Recap” in the right column at the link) that will make great lunchtime companions:

  • What’s the next social marketing revolution? Hint: It’s bigger than social media platforms. Word of mouth drives business results and the vast majority still takes place offline. Learn about social signaling and tips for designing a strategy to harness the power of consumer relationships in this webinar.
  • Google led a webinar on creative in the age of data. With advancements in programmatic buying, marketers now have many data signals at their fingertips that they can use to inform their brands’ creative messages. Learn how brands can bring programmatic insights from media buys into their creative, using audience and environmental signals to ensure they’re showing the right message to the right person.
  • Find out what eight social strategies are proven to drive results in a webinar with Doug Levy, CEO of MEplusYOU. With Facebook’s organic reach hovering around 6 percent, brands need to figure out how to get their best customers to do the talking. Marketers who use social strategies to spur real advocacy see success with these methods.
  • If you work with video content, you’re familiar with the SAG-AFTRA commercials contract. This webinar covered some of the most common mistakes advertisers and agencies make when producing commercials. The experimental provisions around made for New Media commercials (“made fors”) are also explained.

I recently wrote about how the ANA’s Marketing2020 research indicated that on-the-job training is often not substantial enough to keep up with the fast-changing world of marketing. The Marketing2020 study found that companies with marketing capability training programs outperform their competitors. Unfortunately, not all companies are able to offer continuing education. But your skills don’t need to rely only on formal capability training; take continuing ed into your own hands today.

Jesse Feldman works in the ANA’s Marketing Knowledge Center (MKC), a rich suite of insights, case studies, event recaps, and research. You might notice her taking notes for the MKC at committee meetings, members-only conferences, or (virtually) webinars. She’ll be popping onto the ANA blog to regularly highlight some latest and greatest MKC content.

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