Multicultural Answers in Miami

September 19, 2014

By Gilbert Dávila, chair of ANA Multicultural Marketing and Diversity Committee

Fast changes in US demographics and technology are forcing the marketing and human resources communities throughout the nation to focus on how to effectively connect and engage with consumers, while recreating organizational models that align with today’s realties. How does a Total Market Approach (TMA) help a company reach a complete audience? How have digital efforts changed traditional marketing techniques? How do we best reach the sometimes elusive millennial and how are companies attracting these future leaders to become an important part of our workforce today? 

These and many other topical questions will be addressed in the upcoming ANA Multicultural and Diversity Conference to be held on Nov 9-11 in Miami. This conference is considered to be the largest and most important conference of the year. The reason is simple: It is the only conference which is exclusively led by senior client-based executives and daily practitioners from America’s top corporations addressing how to successfully market to a growing multicultural Nation. 

A quick look at the agenda showcases the powerhouse executives joining us as presenters including: John Costello, President and Global Marketing and Innovation at Dunkin’ Brands, Inc.; Wendy Clark, President, Sparkling and Strategic Marketing at Coca-Cola North America; and Edward Laukes, VP Marketing Communications and Motorsports at Toyota, amongst other top corporate executives.

We look forward to seeing you at the Conference in Miami on November 9th. For more information, click here.


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