October is National Disability Employment Awareness Month

October 3, 2014

By Bill Duggan

October is National Disability Employment Awareness Month. Its purpose is to raise awareness about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities. National Disability Employment Awareness Month has roots that go back to 1945, when Congress enacted a law declaring the first week in October each year "National Employ the Physically Handicapped Week." In 1962, the word "physically" was removed to acknowledge the employment needs and contributions of individuals with all types of disabilities. In 1988, Congress expanded the week to a month and changed the name to "National Disability Employment Awareness Month."

This year, for the first time, the ANA Multicultural Excellence Awards offered a category for people with disabilities. We were delighted with the robust number of entries and quality creative in this category. We recently name the finalists: Duracell (Procter & Gamble), Guinness (Diageo), and Walmart. Congrats! One of these finalists will be named the Grand Prize Winner at the ANA Multicultural Marketing & Diversity Conference in November. What's terrific about the creative submissions for all finalists is the fact that they clearly connect with the disability community but also each provides a powerful emotional story overall. In other words, even if you do not personally have a disability or don't have family/friends with a disability, the messaging still works! See for yourself via the links below!

Duracell (Procter & Gamble), Saatchi and Saatchi – http://www.youtube.com/watch?v=u2HD57z4F8E

Guinness (Diageo), BBDO, NY – http://www.youtube.com/watch?v=0Vxjh6KJi8E

Walmart, Saatchi and Saatchi – http://www.youtube.com/watch?v=O-J_IXR3oZM

Congrats again to the finalists and their agency partners.


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