Best Mobile Marketing of 2014

October 10, 2014

By Jesse Feldman, senior manager of content strategy and partnerships

Last week I had the pleasure of attending the 2014 Smarties Global Awards Celebration as the Daily Show’s Jason Jones helped honor mobile creativity and effectiveness with his trademark sarcasm. An impressive group of companies were in attendance, but some of the ceremony’s suspense was lost on me. Why? My team had already turned the winning entries into case studies for ANA members.

All of the 2014 Smarties Global Winners are now live on the ANA’s site. You can browse the case studies and supporting video entries here.  It would be hard to pick a favorite entry, but here are a few highlights:

  • Global Best in Show went to Hindustan Unilever and PHD India for launching a free mobile radio channel to reach consumers in rural India.
  • Gold in Global Native Advertising went to Google for its collaboration with the popular game QuizUp to drive downloads of the Google Maps App.
  • Global Social Impact/Not-for-Profit AND Global Gold Winner Lead Generation/Direct Response/Conversion went to the WWF for brilliantly using the Snapchat platform to engage Millennials with the #LastSelfie of animals (warning: this campaign is a bit emotionally devastating).

If you’re in need of some creative inspiration for your next mobile campaign, head to the Insights and Research section of this site and get browsing!

Jesse Feldman works in the ANA’s Marketing Knowledge Center (MKC), a rich suite of insights, case studies, event recaps, and research. You might notice her taking notes for the MKC at committee meetings, members-only conferences, or (virtually) webinars. She’ll be popping onto the ANA blog to regularly highlight some latest and greatest MKC content.


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