Highlights from the Reinvention of Marketing Book Launch

December 12, 2014

By Jesse Feldman, senior manager of content strategy and partnerships

Last Thursday, members of the marketing community gathered to celebrate the release of The Reinvention of Marketing. The Internationalist’s Deborah Malone worked with fifteen global marketing leaders to write the book, which also features a foreword by the ANA’s own Bob Liodice. Four of the inspiring marketers profiled through a series of interviews in The Reinvention of Marketing joined Malone onstage for a brief panel:

  • Morten Albaek, CMO of Vestas Wind Systems, discussed how marketing can be purposeful and help transform the world.
  • Barbara Basney, VP of Global Advertising at Xerox, shared the challenges of changing perceptions about a legacy brand.
  • Nadine Karp McHugh, SVP Omni Media, Strategic Investments & Creative Solutions at L’Oreal USA, recently graduated with a Master's of Science in Creativity and Change Leadership and offered insights into fostering creative problem-solving within an organization.
  • Lee Nadler, Marketing Communications Manager at MINI USA, described a unique way his company connects with consumers: a biannual event where MINI employees join car owners for a road trip across the U.S. (Nadler has also spoken at ANA members-only conferences on the topic of real-time content marketing. ANA members can view the videos and a recap of his presentations.)

For more information on the Internationalist’s The Reinvention of Marketing, click here.

Jesse Feldman works in the ANA’s Marketing Knowledge Center (MKC), a rich suite of insights, case studies, event recaps, and research. You might notice her taking notes for the MKC at committee meetings, members-only conferences, or (virtually) webinars. She’ll be popping onto the ANA blog to regularly highlight some latest and greatest MKC content.


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