Observations from CES

January 12, 2015

By Bill Duggan

Last week’s International CES in Las Vegas drew more than 170k attendees and featured 2.2 million square feet of exhibit space — both new highs. Some of my personal observations from the show: 

Autos are tech products: There were a record ten automotive exhibitors at CES, with Ford President & CEO Mark Fields giving a keynote speech. Mr. Fields called Ford, “both a product and mobility company.”   

The Internet of Things: Anything that can be connected to the internet, will be connected. That includes cars, home security products, mattresses, clothing, surfboards, and even urinals. That last product category was noted by Shawn DuBravac, CEA’s chief economist. Further, every device that connects with you, collects data.

Televisions are getting bigger, thinner, and cheaper: 4K televisions (ultra high definition with resolution of 4000 pixels) are projected to represent 41% of unit volume in 2018 versus 4% in 2014.

Wearable Tech: For the second year in a row wearables were a very hot category at CES, most focused on health and fitness. According to the CES Social Command Center, the #1 ranked term on Twitter (#CES2015) during the show was wearable tech. And smart watches were everywhere. One analyst said, “2015 will likely be the year of the smart watch.” Intel, LG, Motorola, and Samsung have smart watches; of course, Apple is coming. 

ANA Presence at CES: ANA was delighted to partner with the Consumer Electronic Association to develop conference programming for the 2015 CES, and presented Digital Disruption, an event that brought together top industry leaders to share case studies and discuss hot issues in digital marketing and media. 

I’ll close with a quote I heard from Shelley Palmer at a reception hosted by the Meredith Corporation: “Today you are experiencing the lowest rate of technology change you will ever experience for the rest of your life.” Think about that! 


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