What Trended at #CES2015

January 13, 2015

By Bill Duggan, Group EVP, ANA

The CES Social Media Command Center integrated traditional, digital and social conversations and other data into real-time dashboards and visualizations. More than halfway intro the conference, these were the top trending terms (and my guess is that the final trending was similar):

  1. Wearable Tech
  2. Drones
  3. Ultra HD/4K 
  4. Virtual Reality
  5. Robotics
  6. Driverless Cars
  7. 3D Printing
  8. Connected Home
  9. Smart Phones

Wearables at CES focused on health and fitness, with smart watches especially hot.

Drones could provide applications for package delivery, security monitoring, and photography. It will be interesting to see where this category goes.

Televisions continue to get bigger, thinner, and cheaper, and 4K TVs are projected to represent 41% of unit volume in just three years. 

Facebook helped spark the current interest in virtual reality with its acquisition of Oculus Rift.

There were a record ten automotive exhibitors at CES and many had driverless cars. Liability/insurance issues will need to be worked out before these can take to public roads. 

3D printing exhibit space at CES was up 150% this year. This is likely to be more of a commercial than consumer product and the food industry was particularly noted by a number of exhibitors.

Take a look at those top trending categories again. How many could you have imagined just five years ago? I can’t wait to see what’s trending in 2020!

And a special thanks to the Consumer Electronics Association for organizing two tours of the showroom floor for the ANA and our members as those substantially enhanced our learning. 


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