Fraudsters, Liars, and Cheats

March 19, 2015

By Andrew Eitelbach

 

Who’d want to hack your grandmother? A number of people, actually. She may not be a heavy online shopper or even email much beyond the occasional FW, but with the right malware running on her computer, it and a few million other infected computers can mean serious money for fraudsters. Operating in the background, where she won’t notice, a malicious piece of software is running, pretending to be a human by surfing the web and clicking on ads, inflating click-rates and costing marketers billions. The scam is real, it’s pervasive, and it’s just one of the many dangers that await marketers in the digital space.

Scared? Read this month’s cover story in ANA magazine to see what the dangers are, and how the industry is fighting back. The ANA, along with other major organizations, is leading the charge.

Also in this issue:

Don’t miss this month’s special section, from our partner the United States Postal Service, on direct mail, big data, and omnichannel marketing.

Give us your thoughts on the publication. Contact the editor, Andrew Eitelbach

PLUS: Every issue includes a number of opportunities to share content online; click the Twitter birds scattered through the issue and you’ll find pre-written tweets to make sharing with your followers even easier. Just like this.

Take a look and let us know what you think. You can leave a comment on this blog post, send me an email at aeitelbach@ana.net, or connect with us on Facebook or Twitter. We’d love to get your feedback.


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