2015 Advertising Law & Public Policy Conference Raises Key Questions for Advertisers

March 24, 2015

ANA’s Advertising Law & Public Policy Conference takes place March 31-April 1 in Washington, DC this year. The conference focuses on the collision of law and policy in the advertising world. The slate of knowledgeable and influential speakers will address many key questions facing senior lawyers and business executives responding to the rapidly changing marketing ecosystem.

Among the key questions to be covered at the conference are:

  • First, will tax reform be a reality in 2015? Furthermore, how substantial is the ad tax threat? In recent tax reform proposals, amortizing advertising costs over 5 or 10 years has been brought up as a potential source of tax revenue which could cost the ad community at least $169 billion in additional taxes over a 10 year period.
  • Second, has the time for a national data security and data breach law finally arrived? Just last week, the House Energy & Commerce Subcommittee on Commerce, Manufacturing, and Trade held a hearing on the draft Data Security and Breach Notification Act of 2015. That bill is slated for markup this week. This piece of legislation is moving quickly, echoing the calls of numerous federal lawmakers to pass a data breach bill before any more serious hackings occur.
  • Third, what is happening in regard to media and regulatory convergence? How will the regulation of the Internet move forward? In the weeks since the FCC’s net neutrality decision, a potential battle over the Internet privacy/data security regulatory space has emerged between the FTC – the de facto digital security regulator for the government – and the FCC. We have several presenters who will be able to speak to these issues at the conference, including FTC Commissioner Terrell McSweeny, FCC Commissioner Michael O'Rielly, and top communications lawyer Robert Corn-Revere, a partner at Davis Wright Tremaine LLP.
  • Fourth, how have changes in social media over the past few years created major new legal concerns for intellectual property, corporate communications, and First Amendment protection of corporate social media speech? These very important points will be discussed by W. David Hubbard, Vice President & Deputy General Counsel – Marketing at Verizon Communications, and Joseph J. Lewczak, Partner at Davis & Gilbert LLP.

These questions highlight just four of the numerous topics to be discussed over the course of the two day conference. Multiple legal and public policy concerns are colliding now more than ever for advertisers and marketers. It is imperative that all who deal with these issues be highly knowledgeable as these new key developments continue to proliferate.


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