Think Big. Be Fearless. Push for the Best.

May 21, 2015

By Andrew Eitelbach

Dana Anderson cannot be stopped. The chief marketing officer at Mondelēz International, she has been unrelenting in pushing some very well-known brands (such as Oreo, Honey Maid, and Halls) to shake off the complacency of their old perceptions and strike out as innovators in the marketplace. A believer in big ideas, Anderson is unapologetically bold, forging alliances with Facebook, embedding marketers in tech startups in order to harness new technologies for her company's brands, and demanding collaboration and superior work from agency partners. 
 
The May issue of ANA magazine“The idea of fearlessness has been core to Dana for a while,” says Doug Ray, global president of media solutions company Carat, in the cover story of this month’s ANA magazine, which profiles Anderson. Indeed, Anderson names being fearless as one of her seven practices for success.
 
 
Also in this issue: 
  • Some brands see same-day delivery as a value-ad for customers, but consumer interest in using the service may surprise you.
  • Q&A: Lisa Cochrane, senior vice president of marketing at Allstate, discusses the timelessness of “Mayhem."
  • Wireless charging, still somewhat foreign to most consumers, is about to go mainstream. The one billion reasons you should know more about the technology and the brands that already offer it to consumers.
  • Quick stories on Star Wars, Chevrolet, CMO tenure, and more. Stats and stories to make you smarter.
Plus! Don’t miss this month’s special section, brought to you by our partner TVB. It’s an infographic on where people spend most of their time consuming media.

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