Think Big. Be Fearless. Push for the Best.

May 21, 2015

By Andrew Eitelbach

Dana Anderson cannot be stopped. The chief marketing officer at Mondelēz International, she has been unrelenting in pushing some very well-known brands (such as Oreo, Honey Maid, and Halls) to shake off the complacency of their old perceptions and strike out as innovators in the marketplace. A believer in big ideas, Anderson is unapologetically bold, forging alliances with Facebook, embedding marketers in tech startups in order to harness new technologies for her company's brands, and demanding collaboration and superior work from agency partners. 
The May issue of ANA magazine“The idea of fearlessness has been core to Dana for a while,” says Doug Ray, global president of media solutions company Carat, in the cover story of this month’s ANA magazine, which profiles Anderson. Indeed, Anderson names being fearless as one of her seven practices for success.
Also in this issue: 
Plus! Don’t miss this month’s special section, brought to you by our partner TVB. It’s an infographic on where people spend most of their time consuming media.

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