New B-to-B Case Studies Published!

September 2, 2015

By Jesse Feldman, senior manager of content strategy and partnerships

The ANA’s Marketing Knowledge Center is now home to more than 70 award-winning B-to-B case studies from the 2015 B2 Awards. This is the first year we’ve curated and published the B2 Awards, which are managed by our colleagues at the BMA (Business Marketing Association). My team has converted the entry materials (including videos and images) into easy-to-read, educational, and inspirational case studies.

Here are just a couple highlights from the 2015 B2 Awards, from companies of all sizes:

These cases show that creativity and innovation are not restricted to consumer-facing campaigns or huge budgets.


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