My Disability is One Part of Who I Am

October 1, 2015

By Bill Duggan

October is National Disability Employment Awareness Month. Its purpose is to raise awareness about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities. This year is the 70th anniversary of National Disability Employment Awareness Month and 25th anniversary of the Americans with Disabilities Act. It’s a time to celebrate the many and varied contributions of America's workers with disabilities. The theme for this year is "My Disability is One Part of Who I Am."

The ANA Multicultural Excellence Awards celebrate the year’s best multicultural advertising campaigns. In 2014, for the first time, we added a category for People with Disabilities and lots of outstanding work was submitted. This year, the submissions for the People with Disabilities category are also very good and the finalists are:

  • AARP & Ad Council with Alma DDB
  • Kleenex (Kimberly-Clark) with VSA Partners
  • XFINITY with Goodby Silverstein & Partners

One of these finalists will be named the Grand Prize Winner at the ANA Multicultural Marketing & Diversity Conference, November 8-10 in Miami. Similar to what we saw last year, the creative submissions for all finalists clearly connect with the disability community and each also provides a powerful emotional story overall. In other words, even if you do not personally have a disability or don't have family/friends with a disability, the messaging still works! Congrats to the finalists and view this outstanding work below.  

AARP & Ad Council with Alma DDB

"Spoon"

"Bath"

Kleenex (Kimberly-Clark) with VSA Partners

"Unlikely Best Friends"

"Play Ball"

XFINITY with Goodby Silverstein & Partners

"Meet Emily"

"Emily's Oz"


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