National Hispanic Heritage Month

October 9, 2015

By Bill Duggan, Group EVP, ANA

National Hispanic Heritage Month runs from September 15 through October 15. During this time we recognize the contributions made and the important presence of Hispanic and Latino Americans to the United States and celebrate their heritage and culture. 

The ANA Multicultural Excellence Awards recognize the year’s best multicultural advertising campaigns. In 2015, the Hispanic category was once again the most popular, receiving 70 submissions. From that large number of entries, three finalists were selected by our panel of judges:

  • Wells Fargo with Acento Advertising
  • Toyota Brand with Conill
  • Chrysler 200 with Lopez Negrete Communications

Advertising spending in Hispanic media continues to rise. Between 2010 and 2014, overall expenditures among America’s top 500 advertisers increased by only 6 percent. Meanwhile, ad spending in Hispanic media jumped 63 percent during those four years, from $4.7 billion to $7.1 billion, according to the Association of Hispanic Advertising Agencies (Source: Forbes). 

Kudos to the 70 marketers and their agencies who provided their submissions for the ANA Multicultural Excellence Awards in the Hispanic category. Congrats to the three finalists. One of these finalists will be named the Grand Prize Winner at the ANA Multicultural Marketing & Diversity Conference, November 8–10 in Miami. 

Wells Fargo with Acento Advertising

"Souvenir"

"Gaby's Beauty"

Toyota Brand with Conill

"El Jefe (The Boss)"

"Milagroso (Miraculous)"

Chrysler 200 with Lopez Negrete Communications

"From Ordinary to Extraordinary"

"It's My Mom, Not Your Mom"


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