Duracell Helps Recognize May as Better Hearing and Speech Month

May 9, 2016

By Bill Duggan, Group EVP, ANA

For over 75 years May has been designated as Better Hearing and Speech Month — a time to raise public awareness, knowledge, and understanding of the various forms of communication impairments, including those of hearing, speech, language, and voice. Communication impairments affect the most vulnerable in our society — the young, the aged, the disabled, and the poor.

A new commercial from Duracell and agency Anomaly, featuring Duracell’s hearing-aid batteries, highlights the emotional distance between people created by hearing loss. John Slattery, aka Roger Sterling from Mad Men, provides the closing voice over, "Duracell batteries are long lasting, so you don't miss the moments that matter.”

Two years ago the ANA Multicultural Excellence Awards introduced the category of “People with Disabilities.” Duracell was the winner in that category in 2014 and Kleenex won in 2015. In both years the competition was robust.

It’s terrific to see Duracell’s on-going commitment to the disabled market, a segment that not only consists of those with disabilities themselves but also extends to the family and friends who lives are also affected. 

The call for entries for the 2016 ANA Multicultural Excellence Awards is now open. The awards raise awareness of and provide exposure for the outstanding work being done in the areas of African-American, Asian, Business-to-Business, Experiential Marketing, Hispanic, LGBT, People with Disabilities, and Total Market advertising, as well as media specific categories, such as Audio, Digital, Social and Mobile, and Print.

Kudos to Duracell and all advertisers and their agencies whose creative celebrates the multicultural marketplace! 


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