ANA Advancing Diversity in Media With First Ever #SeeHer AwardJanuary 6, 2017
Last month, the Association of National Advertisers (ANA), in a partnership with the A&E Network, awarded the first-ever #SeeHer Award to actress Viola Davis at the 22nd Annual Critics’ Choice Awards. Ms. Davis stars in the hit television series “How to Get Away with Murder,” and was recognized for her role as a seminal figure in the cause to change gender stereotypes.
ANA is truly proud to be a part of this movement calling for better representation of women and girls in media and advertising. Ms. Davis is an inspiring champion of the values embodied by #SeeHer. “The privilege of a lifetime is being who you are," Davis stated in her acceptance speech. Davis went on to say of her platform, “[M]y strongest power is that at 10 o'clock every Thursday night … [y]ou come into my world and you sit with me, my size, my hue, my age, and you sit and you experience;” and of her breakout television character Annalise Keating, “I do see her — just like I see me.”
The #SeeHer campaign was launched by ANA’s Alliance for Family Entertainment in June 2016 after the White House declared a national need to eliminate gender bias in media, and aims to accurately portray all women and girls in media so that by 2020 they will see themselves reflected as they truly are.
As our CEO Bob Liodice said in a statement, this moment affords us the opportunity to recognize a trailblazer and encourage momentum toward our goal, and is a key milestone for ANA – particularly in the first year of the program. Similarly, we are pleased and grateful that our partners at A&E and Unilever North America have demonstrated their shared commitment and partnership in creating this opportunity to elevate visibility for #SeeHer. Many ANA companies are fostering and spearheading this effort. When it comes to taking a proactive stance on fair and accurate content in marketing and media, ANA is proud, as we begin the New Year, to continue leading this initiative and know that its momentum will continue to increase in 2017.
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