Sound Bites From the ANA Masters of Marketing Conference

October 12, 2017

By Bill Duggan, Group EVP, ANA

Marc Pritchard, ANA Board Chair and chief brand officer at P&G speaking at the 2017 ANA Masters of Marketing Conference. ANA.

 

I am back — and energized — from this year's ANA Masters of Marketing Conference, which attracted 2600 total registrants, including 1700 ANA members. Here are a few of the sound bites I think are worth sharing:

  • Marc Pritchard, chief brand officer at P&G: It's transformation time! Transform everything you are doing to drive growth.
  • Kristin Lemkau, CMO of JPMorgan Chase: Social media is the single- most important cultural change of our lifetime.
  • Uwe Ellinghaus, CMO of Cadillac: Do uncomfortable things based less on gut and more on empirical evidence to guide action.
  • Brian Beitler, EVP and CMO of Lane Bryant: On the importance of listening to your customer — "Discuss in the office, decide in the store."
  • Kevin Hochman, president and chief concept officer of KFC: Go beyond the 30-second ad to multiple, authentic touchpoints.

There were also some trending themes in presentations from Tony Rogers, Eric Reynolds, and Antonio Lucio:

  • Tony Rogers, CMO of Walmart: Take a balanced approach to your short- and long-term objectives.
  • Eric Reynolds, CMO of Clorox: Be careful of "shortermitis," i.e. short-term thinking and action at the expense of long-term brand building.
  • Antonio Lucio, CMO of HP: The mission of marketing is to build brands that will stand the test of time.

My calendar is already marked for the 2018 ANA Masters of Marketing, which will take place October 24–27 in Orlando, Fla.


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