Transparency Issues Discussed at ANA Masters

October 19, 2017

By Bill Duggan

Transparency was a key part of the conversation at the recent ANA Masters of Marketing Conference. Bob Liodice, CEO of ANA, outlined the agenda items of the ANA Masters Circle of industry CMOs, which includes transparency. It's noted, "CMOs operate in the most non-transparent marketing ecosystem in our industry's history. The ANA Masters Circle invites all marketers to join the movement to elevate transparency as a cornerstone strategy." Meanwhile, in his keynote address Marc Pritchard, chief brand officer at P&G, said "transparency is foundational" in client/agency relations. I had the opportunity to be interviewed by Beet.TV on transparency issues.

Watch the full interview below.

Beet.TV

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