New Self-Regulatory Leaders Bolster Industry Efforts

September 6, 2017

The Advertising Self-Regulatory Council (ASRC), which establishes the policies and procedures for advertising industry self-regulation, and the Council of Better Business Bureaus (CBBB), which administers the self-regulatory system, have announced the appointments of new directors for two advertising programs.

Dona Fraser has been named the Director of the Children’s Advertising Review Unit (CARU). CARU was created in 1974 to promote principles of responsibility in advertising to children, and was the first authorized Safe Harbor Program by the Federal Trade Commission (FTC) under the Children’s Online Privacy Protection Act (COPPA). Since 2000, CARU has issued more than 200 COPPA-related decisions. Dona, who previously held leadership positions at the Entertainment Software Rating Board (ESRB), is a leading privacy expert who has a strong understanding of the marketplace challenges facing children’s advertisers and the complexities of children’s privacy issues. She has extensive experience with self-regulation.

Laura Brett is the new Director of the National Advertising Division (NAD), a forum to examine the truth and accuracy of advertising claims made in national advertising. Laura has been with NAD since April 2012. While at NAD, she has handled a variety of cases involving advertising in digital media, including the review of the adequacy of disclosures in digital formats and, in particular, in native advertising. She has been a speaker on the issues surrounding disclosures, native advertising, advertising in social media, and self-regulation, including at the ANA Advertising Law & Public Policy Conference in 2014 and 2016 (where she has received high marks for her presentations!). Prior to joining NAD, Laura specialized in litigation matters in her own private practice and at Willkie Farr & Gallagher.  

We greatly look forward to working with both Dona and Laura to further advance self-regulation for the advertising industry!


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