Training and Careers

ANA marketing skills training help the 21st century marketer advance in their career. Today, more than ever, the rate of change in marketing requires professionals to keep up with the latest technology and newest marketing strategies and tactics. With ANA marketing training, you can brush up on the basics in conjunction with learning how to navigate the rapidly changing marketing landscape.

 

ANA Marketing Training provides client-side professionals, like you, with marketing and media management training programs designed by (and for) client-side marketers--the people who know your world inside and out. ANA marketing courses are taught by seasoned marketing executives, industry CEOs, leading academics and subject matter experts. Our classes are hands-on and provide you with proven tools, skills, and processes you can utilize instantly. ANA courses are available in the following categories:

 

 

Curriculum Determined by Leading Marketers

The curriculum is based on recent research conducted among our chief marketing officer members. Who better to ask than the nation’s leading marketers? Not only do they inform the content of the classes we offer, but they tell us precisely what marketers like you need to do to get ahead in the country’s top organizations. CMOs tell us they are looking for marketers who are able to balance best-practice experience with solid measurement and validation skills. In today’s constantly evolving, increasingly competitive marketplace, professionals must exhibit a cross-discipline skill set as well as proficiency in new technologies. Or risk being left by the marketing wayside.

Individual Training and Corporate Training Programs

Individuals can participate in any of ANA's regularly scheduled programs throughout the year. You have the freedom to select the course(s) that best suit your needs.

For organizations that have interest in training six individuals or more in a particular subject, ANA offers Comprehensive Management Development via "On-Site" Training. These cost effective, customized programs can be at your office or held at the site of your choice.

Professionals Who Can Benefit From ANA Marketing Training Programs

All marketing and media management professionals can benefit from ANA Marketing Training Programs. These interactive sessions can help individuals at all levels including junior marketers, middle managers, and senior executives.

• Professionals with new responsibilities in marketing
  
• Marketing/advertising/communications managers
• Brand/product managers
• Production managers
• Senior professionals wishing to expand areas of expertise or refresh skills
• Advertising/public relations account executives
• Promotion managers
• Finance managers and those with financial responsibilities
• Marketing services managers
• Media managers/coordinators

What ANA Marketing Training Programs Can Do for You - And Your Business

• Strengthen your marketing, advertising, production, and communications skills
• Bring you up-to-date with the latest tools and trends
• Improve your ability to work more effectively in team situations
• Get you and your team going in the same direction
• Provide peer-to-peer learning
• Provide real-life solutions to today's business and problems
• Improve your effectiveness as a manager
• Contribute to your career development
• Help build relationships with peers in your industry
• Strengthen financial management skills
• Offer current industry certification in key areas

You Will Receive:

• A student handbook filled with valuable reference information
• A directory of fellow marketing training program registrants, including names, titles companies, addresses and phone numbers
• Certificate of completion