Dick Blatt

Dick Blatt

President & CEO, POPAI

DICK BLATT is President and CEO of POPAI, The Global Association for Marketing at Retail based in Metropolitan Washington, DC. POPAI provides industry thought leadership to its more than 1,300 member companies and 8,000 individual industry contacts through its pioneering research on a number of fronts including shopper engagement measurements on the path to becoming a measured medium on a par with other advertising media. Under Dick's leadership,  POPAI has reinvented itself from a tradeshow driven organization focused on the domestic supply-side of the industry to a global association of 20 chapters with members in 45 countries inclusive of both client and supply side companies offering a full array of trade association programming.
POPAI's Board of Directors today includes leaders and innovators in the world of marketing and retailing including The Pepsi-Cola Company, Kraft Foods, Anheuser-Busch, The Hershey Company, Target Stores, the Advertising Research Foundation, Walgreens and 7-Eleven to name a few.

POPAI today includes the active involvement of the world's major brands, retailers, advertising agencies and marketing at retail producers all dedicated to advancing the medium. This focus includes pioneering original research; staging educational standards and programs; a professional certification program; a legislative affairs program with leadership in the fight for the protection of intellectual property; development of standards for the explosive new market segment of digital signage; a global website; a robust retail-focused job bank and the industry's only comprehensive handbook.

Prior to joining POPAI in 1992, Dick held executive positions with Sprint and MCI; the American Advertising Federation and worked for President Jimmy Carter.

Dick was graduated from Dickinson College and holds an MBA from New York University. During his tenure, Dick has become recognized as a global authority on strategically using retail as an advertising medium. He has promoted Marketing at Retail awareness at conferences and seminars on six continents and authoring numerous articles featured in magazines published around the world.

Dick has helped drive the effort to make Marketing at Retail a measured medium globally.  His role as the President and CEO of the only non-profit, global trade association dedicated to Marketing at Retail, provides him with unique insight into the retail realities faced by brands, agencies, retailers and Marketing at Retail producers who are dealing with the explosive interest in the deployment of the store as a strategic selling tool.

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