Webinar Leader, Rex Briggs

Rex Briggs
CEO
Marketing Evolution

Rex Briggs is the founder of Marketing Evolution, a marketing research consulting firm with global clients in more than 20 countries. Rex began his career at the market research firm Yankelovich Partners, and has also served in senior positions at some of the nation’s top-flight organizations, such as the WPP Group. He has been named one of the “Best and Brightest” in media and technology by AdWeek.

Rex is the co-author of a new book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds”, which has been recently published by Kaplan Publishing. “What Sticks” reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.

Upcoming Classes with this Instructor