Rick DeHerder

Rick DeHerder

Founder, Array Marketing

Rick is the Founder of Array, a leading designer and manufacturer of fixtures and displays with over 1,000,000 square feet of manufacturing and warehouse space throughout North America, operations in China and a network of strategic partners around the world. Array has won more awards for creativity than any other company in the industry and counts many Fortune 500 brands such as Estee Lauder, L'Oreal, Lowe's, The Home Depot, Procter & Gamble, Sephora, Oakley, and CVS among its clients.

Prior to founding Array in 1999, Rick spent 24 years as a manager in both brand marketing at Mattel (10 years) and the retail industry at Sears - (14 years). 

He was an Executive Vice President at Mattel, Inc. where he led all marketing services efforts on a worldwide basis. In addition to leading Mattel's efforts in all marketing service areas, Rick worked extensively with both major retailers and leading consumer products marketers around the world. He developed strategic relationships with major multi-national companies such as Disney, McDonalds, Coca-Cola, Shell Oil, Nestle, Procter & Gamble and others. Leveraging his retail background, he launched both Mattel's account marketing efforts that led him to develop major marketing programs for leading retailers in every major market around the world and the new business group that identified and developed significant new customers such as Avon, grocery stores, department stores and a direct to consumer business unit. Rick's programs were recognized with awards from the American Marketing Association, Promotional Marketing Association, Association of National Advertisers, Direct Marketing Association, Incentive Marketing Association, and Point of Purchase Advertising Association.

Prior to joining Mattel, Rick was an executive at Sears holding management positions in stores, regional offices and headquarters where he won the Marketer of the Year Award. Rick is a past Chairman of Point of Purchase Advertising International, past member of the Board of Directors for the Promotion Marketing Association and current Board member for POPAI.

Rick is unique in his personal three hundred and sixty degree view of the retail experience from the retail, brand and supplier perspective and his extensive experience in building winning retail programs.

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