China is on the mind of every marketing executive today. Not only does one need to understand the often enigmanic outlook of the Chinese consumer or business person, but numerous geo-political and macro-economic issues can factor in the most basic of marketing strategies. By 2010, China is predicted to be the 4th largest ad market; a decade ago its ranking was insignificant.
ANA Marketing Skills Training proudly launches a global marketing learning series in partnership with the inter national ist. This lecture will provide some answers to today's China questions on June 24, 2008 at the Harvard Club in New York. Developed to provide varying points of view on contemporary issues of international interest, CHINA: Looking for Answers will help you learn to quickly navigate among the most relevant marketing topics and interact with some of today's best known experts. The lecture is open to just 50 registrants.
This lecture is made possible through the generosity of both the Harvard Business Review and BE International-Global Communication Architects.
Upcoming Class Schedule
| Date | Location |
|---|---|
| Tuesday, June 24, 2008 | New York, NY |