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Dates & Times
Start Date/Time: Monday, November 10, 2008 at 8:00am
End Date/Time: Monday, November 10, 2008 at 5:00pm
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Venue/Location
TBD
New York, NY
Registration Fees
Early-bird pricing is in effect for this event through 10/03/2008:
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $695 (Reg. $795) | $895 (Reg. $995) | |
Course Description
Length: One-day
Some of what you will learn...
How to engage your agency to do their best work?
How to ensure you have the A team on your account?
How do you deal with multiple agencies including digital divisions and partners?
How has compensation and evaluation of service changed?
How do I best conduct a review?
Best practices for conducting an audit?
How do I balance internal procurement needs?
The best learning occurs when peers share and interact, so please come with problems, solutions, templates you would like to share.
This course is for individuals responsible for managing agency relationships and for those responsible for managing the financial relationship such as procurement, strategic sourcing and purchasing managers.
- Sorry, this course not open to advertising agency personnel
Class Agenda
Day One (8:30 am - 5:00 pm)
Registration & Continental Breakfast
- Introduction and Review of Special Needs/Interest
- Overview of What Clients and Agencies Want
Break
- 20 Rules for Success and Group Exercise
- Mini-case on Creative Conflict Resolution
Lunch
- Agency Structure and Economics
- Managing One Agency vs. Multiple Agencies vs. In- House
Break
- Agency Evaluations
- Agency Compensation and Group Exercise
- Group's Choice
Class Instructors
Joanne Davis
President
Joanne Davis Consulting
Joanne Davis is president of Joanne Davis Consulting, a firm specializing in agency search and compensation, client/agency relations and optimization, coaching and business development and integrated marketing communications. Since the firm's launch in 2000, clients include and have included Bausch & Lomb, BlueCross BlueShield, Fidelity, Ford, IBM, Merrill Lynch, Smith Barney, Subway Restaurants, and VF Corporation. She spent 18 months working for the U.S. Department of Defense.
A frequent speaker and writer, Joanne has addressed the AAAA, ANA and the last three Marketing Forums on client/agency relations and compensation. She wrote the latest edition of A Marketer's Guide to Conducting an Agency Search (also available at www.AAAAgencysearch.com) and the ANA's 2003 booklet "Build a Better Financial Relationship with Your Agencies: A Marketer's Guide to Best Financial Practices and Audits to Achieve Success."
Joanne earlier spent 20-plus years in senior management and global business in domestic and international agencies.
Joanne was profiled by USA Today as one of the five best rainmakers in the U.S. and selected by Advertising Age as one of the original "25 Women to Watch." She is on the executive committee of the board of directors of The Advertising Club of New York and is a former club president. She previously served on the AAF Foundation board of directors.
She is writing a book on new business prospecting based on her deep experience with listening to clients’ wants and needs.View this instructor's schedule