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Dates & Times
Start Date/Time: Monday, September 15, 2008 at 8:00am
End Date/Time: Monday, September 15, 2008 at 5:00pm
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Venue/Location
Mission Bay Conference Center
1675 Owens Street
San Francisco, CA 94143
Registration Fees
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $795 | $995 | |
Course Description
Web 2.O - Own The Content and Control Your Brand Destiny
In the early days of television, advertisers owned the content and networks were the delivery system. With the arrival of broadband penetration, YouTube and Webisodes we're heading back to the future. From Madison+Vine to Branded Entertainment to consumer-generated content, the line between advertising and entertainment is rapidly disappearing. Advertisers need new points of traction and attraction to reach consumers. This workshop is all about exploring and understanding the changing nature of advertiser communication and communication vehicles and the role that agencies, suppliers and vendors will play in this brave, new world.
Key Takeaways:
- Understand the changing nature of marketing-and the role your team will play in this shift.
- Get an overview of the new media, new platforms, and the ways compensation and fee structures need to change.
- Assess the key skills that are needed for these new media-and whether your team has the right people in place.
- Learn how soon you'll need to shift your marketing focus and what incremental costs might be involved.
- Get to know the key measurements that make for effective advertising and brand success in the coming years.
Instructors
This course is taught by Paul Kurnit and Steve Lance.
Class Agenda
The agenda has not been published for this conference. (CA216)