Unleash Your Agency's Creative

Register

Please login to register online.
You may also register without login or register another person.

Dates & Times

Start Date/Time:  Wednesday, September 17, 2008 at 8:00am
End Date/Time:  Wednesday, September 17, 2008 at 3:00pm

Add this event to your calendar.

Venue/Location

Mission Bay Conference Center
1675 Owens Street
San Francisco, CA 94143

Registration Fees

Course Description

THE THIRD CULTURE:
The Mars and Venus Connection Between Marketer's and Their Agencies

Once upon a time Martians and Venusians (aka marketers and their agencies) met, fell in love, and had happy relationships.  Being from different planets didn't matter because they accepted and respected their differences.

It was after they came to earth that amnesia set in.  They had a deep, passionate love affair during the pitch process, but soon after the honeymoon, their differences became an Achilles heel. 

There is no doubt that corporate, and agency, cultures are often dramatically different.   Ultimately, [together] they have to build a "Third Culture"- an innovative, inspiring and creative place that is necessary for a brand marketer and its agency to build trust in order to collaborate for the good of the brand.

So... how does an innovative, inspiring creative spark get ignited?  How can it be sustained?

In this interactive session, Kerri Martin, the innovative chief marketing officer who shaped and launched iconic brands such as Harley-Davidson, BMW, MINI, and Volkswagen, will share the FIVE GUIDING PRINCIPLES of THE THIRD CULTURE. 

If you want hair-raising innovation, creativity, and ideas that drive business results, while also creating stronger and more productive marketer and agency relationships, you can't miss this session

Class Agenda

What you will learn

• You will walk away with ideas on how to transform your agency relationships overnight.  You will also learn other agency-relationship- building ideas that with a dedicated team effort will manifest over time. There is no one size fits all solution since every marketer and agency relationship is unique-just as uniquely different as Mars and Venus.

Who should attend

• Mid-level to senior marketers with five-to-ten-plus years with responsibility or authority for driving innovative creative development and marketing communications planning.

Class Instructors

View this instructor's schedule