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Dates & Times
Start Date/Time: Tuesday, June 23, 2009 at 8:00am
End Date/Time: Wednesday, June 24, 2009 at 5:00pm
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Venue/Location
Emory Conference Center Hotel
1615 Clifton Road
Atlanta, GA 30329
Please call Hotel directly to reserve a room at 404.712.6000
Registration Fees
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $1,445 | $1,795 | |
Course Description
There is no course description for this training class.
Class Agenda
DAY ONE
8:30-9:30am
Introduction to Course/A Walk Down Memory Lane
Internet appliances, convergence, traffic-driving, etc. Here we identify and analyze trends with the ability to dramatically change interactive marketing in the near-term and longer term.
9:30-10:30am
The State of the Online World-Part One
A review of current and emerging consumer trends and how they interact with the various digital channels-with a focus on Display, Search and Email.
10:30-10:45am Break
10:45-11:45am
The State of the Online World-Part Two
A review of current and emerging consumer trends and how they interact with the various digital channels-with a focus on Display, Search and Email. This section includes two group exercises.
12 Noon-1pm Lunch
1:00-2:30pm
Digital Strategies and Tactics for 2009-Part One
This part of the course will review the things you should be doing and thinking about right now to optimize the experience your customers and prospects have with your company in the digital world-and what you should avoid!
2:30-2:45pm Break
2:45-4:30pm
Digital Strategies and Tactics for 2009-Part Two
This part of the course will review the things you should be doing and thinking about right now to optimize the experience your customers and prospects have with your company in the digital world-and what you should avoid!
4:30-5:00pm
Day One Wrap up, Q&A
DAY TWO
8:30-9:00am
Re-cap of Day One
The class will discuss key take-aways from the first day of the course, with a review of key points.
9:30-10:30am
The Next Phase of the Internet
How is the Internet evolving as a technology platform, and what does that mean for consumers and marketers in the near future-things you need to be thinking about today
10:30-10:45am Break
10:45-11:45am
Case Study and Details of Class Exercise
We will review one of more case studies the get the class thinking, and then the details of the team exercise will be reviewed with the class.
12 Noon-1pm Lunch
1:00-2:30pm
Team Exercise Breakouts
2:30-2:45pm Break
2:45-4:00pm
Presentations and Discussion of Class Exercise, Course Wrap up
Class Instructors
Chris Marriott
Vice President, General Manager
Acxiom Digital
A 12-year veteran of interactive marketing and advertising, Chris Marriott brings varied, hands-on experience in this rapidly evolving field. He is currently the vice president, general manager for Acxiom Digital’s eastern region. Acxiom Digital is a leading integrated digital marketing company providing services and solutions for companies that want to acquire and retain customers via email, the Web, search engines, direct mail, and other digital direct marketing channels.
Prior to joining Acxiom Digital, Chris was the managing director for Euro RSCG Circle, the interactive unit of Euro RSCG Worldwide. His broad vision of interactive marketing was also developed during his tenure as director of client services at THINK New Ideas in New York.
His many years in marketing and advertising includes a tenure as director of account services at Frankfurt Balkind Partners, where he helped create the firm's interactive division in 1995, and at Ogilvy & Mather.
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