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Dates & Times
Start Date/Time: Tuesday, September 16, 2008 at 8:00am
End Date/Time: Wednesday, September 17, 2008 at 5:00pm
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Venue/Location
Mission Bay Conference Center
1675 Owens Street
San Francisco, CA 94143
Registration Fees
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $1,295 | $1,695 | |
Course Description
Become a more dynamic marketing professional:
- Understand the entire marketing management process.
- Be able to develop your own marketing strategy and prepare an effective marketing plan.
- Make sound and timely decisions based on current market information.
In this class you will be exposed to the practical marketing tools and techniques you need to create usable, implementable marketing strategies, plans and programs and our interactive, team-oriented learning process will reinforce key points and provide hands-on experience.
You will:
- Receive a workbook you can take back to your job and use to modify your marketing strategies and plans as market conditions change.
- Participate in a variety of in-class activities to reinforce key learning goals, offering an energetic focus on product/service introduction and life cycle line extensions and derivatives.
- Learn how to work effectively with the sales organization, channels, customer service, and other business functions that help you carry out your marketing strategies.
This course is for those already in marketing, new marketing people without a formal marketing background, and non-marketing people who are interested in reviewing basic marketing concepts to get a better understanding of the marketing business function.
Class Agenda
What you will learn:
A holistic view of the end-to-end marketing process
- How to formulate marketing strategies
- How to assess your competitors and the products and services they offer across a dynamic competitive landscape
- Techniques to define market segments and targets
- How to use marketing mix strategies and tactics to achieve your organization's goals
- How to work through new product introduction hurdles
- How to effectively leverage cross-functional team interactions
- Methods for fostering customer satisfaction and loyalty
Class Instructors
Lisa Hida
Lisa Hida is a vice president at Sequent Learning Networks. Lisa's 20 years of executive leadership experience spans the business functions of finance, sales, marketing, and product management in the oil and gas, chemicals, and life science industries in companies such as DuPont, Conoco, and Kendro Laboratory Products. Her multi-industry, cross-functional perspective provides the depth and breath of hands-on experience Sequent's clients rely on for facilitated guidance in its courses and advisory programs. In her last corporate position, she was division director of marketing at Thermo Electron, where she effectively trained and led global cross-functional teams in the development of market-focused strategies which spanned multiple business units. Lisa's passion for people, product management, and marketing stand as a hallmark to her success in developing winning product portfolios and in empowering the teams that supported these endeavors.
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