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    Marketing Innovations

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    Dates & Times

    Start Date/Time:  Tuesday, September 16, 2008 at 8:00am
    End Date/Time:  Tuesday, September 16, 2008 at 5:00pm

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    Venue/Location

    Mission Bay Conference Center
    1675 Owens Street
    San Francisco, CA 94143

    Registration Fees

      Member RateNon-Member
    Rate

     Program Registration Fee$795$995

    Course Description

    Leading companies are creating and deploying an innovation capability to outperform industry rivals.

    Through case examples of leading companies such as Whirlpool, Best Buy, and W.R. Gore, this session illustrates how innovation is the only sustainable source of competitive advantage, focusing on how to build organizational capability in innovation and create an environment of entrepreneurism.

    You will learn how to identify enablers and obstacles to effective innovation in your organization and how to use a systemic approach to dramatically improve your organization's innovation capability. Learn how to help your organization embrace open innovation, apply a disciplined approach to in-market experimentation, and manage a continuous pipeline of new growth platforms.

    Takeaways:

    • An action checklist that identifies and addresses the most-critical steps for executing successful strategies involving anytime, anyplace collaboration among multiple parties throughout the world.
    • How to innovate at scale.

    Class Agenda

    The agenda has not been published for this conference. (CA227)

    Class Instructors

    Peter Skarzynski 

    Peter is CEO and founding director of Strategos.  For over 20 years, Peter has helped senior managers set strategic direction, capture new growth opportunities, and make their organizations more innovation.  His experience cuts across industries and includes retail, consumer products, publishing, financial services, and technology companies.  His primary focus has been to help client organizations renew their core business through competence leverage and breakthrough business concept innovation.

    Peter is widely published on the topic of innovation and has written for The Wall Street Journal, CEO Magazine and The Drucker Foundation. He is a frequent corporate and conference speaker.

    His book (with Rowan Gibson), Innovation to the Core (March, 2008) is recognized as the first to describe how large organizations can build and sustain company-wide innovation capability.

    Peter holds an MBA in finance and marketing and a BA (with honors) in policy studies and economics from the University of Chicago.

    View this instructor's schedule