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Dates & Times
Start Date/Time: Monday, April 14, 2008 at 8:00am
End Date/Time: Monday, April 14, 2008 at 5:00pm
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Venue/Location
The Summit Executive Centre
205 North Michigan Avenue
Chicago, IL 60601
(312) 938-5053
FOR HOTEL INFORMATION VISIT:
http://www.summitchicago.com
Registration Fees
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $795 | $995 | |
Course Description
Length: One-day
Innovation is a critical factor in business success. But companies often find themselves "stuck" when trying to come up with truly new ideas.
What many companies don't realize - and what this course reveals - is that it's not necessary to reinvent the wheel in order to be truly innovative. Instead, you will learn that the most creative and dynamic ideas already are close at hand, just waiting for you to shape them to your needs. This course, presents a series of proven techniques to collect, borrow and adapt innovative new ideas for your products and services. It will demystify the creative process and show you how to foster fresh thinking that solves problems and propels your business.
At the end of this course, you will understand:
- The six-step model for problem solving.
- Learn the essential steps for successful brainstorming.
- Avoid the most common pitfalls in brainstorming sessions.
- Learn how to work more effectively by yourself on new ideas.
- Identify techniques for locating and stockpiling idea-starters.
- Master the seven steps for adapting an existing idea.
Evaluate your new idea through a series of essential checkpoints.
Instructor
This course is taught by Steve Rivkin
Class Agenda
DAY ONE: 8:30 am – 5:00 pm
Registration and Continental Breakfast – 8:00 – 8:30 am
- New Ideas & Problem-solving
- What is a new idea?
- What is brainstorming?
- Techniques for effective brainstorming.
Break – 10:15 – 10:30 am
- The 6-step model of problem solving.
1. Define the problem
2. Analyze potential causes
3. Identify possible solutions
4. Select the best solution
5. Develop an action plan
6. Implement and evaluate
Lunch – 12:00 pm – 1: 00 pm
- The Essence of Innovation
- Collecting ideas: An exercise.
- Borrowing ideas: Case studies.
- Adapting ideas: Case studies.
Break – 3:15 – 3:30 pm
- 7 ways to adapt an existing idea:
1. What could you substitute?
2. What could you combine?
3. What could you magnify or minimize?
4. What else could it be?
5. What could you eliminate?
6. What could you reverse?
7. What could you bring back?
- Evaluating Your Ideas
- Four initial questions.
- The five forms of risk.
- Six valuable checkpoints.
- Q&A and wrap-up
Class Instructors
Steve Rivkin
Founder
Rivkin & Associates, Inc.
Steve Rivkin founded Rivkin & Associates, Inc., a marketing and communications consultancy, in 1989. Steve has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs, and journalism.
In addition to IdeaWise (Wiley, 2002), Mr. Rivkin is the co-author of three books with marketing strategist Jack Trout: The New Positioning (1996); The Power of Simplicity (1998); and Differentiate or Die (2000).
Rivkin & Associates has consulted for such clients as Alliant Energy, Alstom Power, Find/SVP Inc., Kraft Foods, Monsanto, Olin Corp., Premio Foods, and Tiffany & Company. In the world of health care, their clients include J&J/Biosense, Pfizer, Howmedica and a number of community hospitals such as UPMC Horizon Hospital and San Antonio Community Hospital.
Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc., the prestigious marketing strategy firm known for its pioneering work in positioning and marketing warfare. As executive vice president at Trout & Ries, Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Magnavox, Playtex, Stop & Shop Supermarkets, United Jersey Banks, and Western Union.
Mr. Rivkin is a frequent speaker on marketing and communications topics, and he has appeared at hundreds of seminars, conferences, and retreats in the United States, Europe and Southeast Asia.
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