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Dates & Times
Webinar and virtual sessions begin at 1pm Eastern Time and 10am Pacific Time.
Start Date/Time: Wednesday, November 14, 2007 at 12:00pm
End Date/Time: Wednesday, November 14, 2007 at 1:00pm
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Venue/Location
WEBINAR
Webinar access credentials will be supplied to registrants prior to the event via email. Please ensure your organization does not block or restrict email from "ana.net"
Registration Fees
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $199 | $295 | |
Course Description
There is no course description for this training class.
Class Instructors
Rex Briggs
CEO
Marketing Evolution
Rex Briggs is the founder of Marketing Evolution, a marketing research consulting firm with global clients in more than 20 countries. Rex began his career at the market research firm Yankelovich Partners, and has also served in senior positions at some of the nation’s top-flight organizations, such as the WPP Group. He has been named one of the “Best and Brightest” in media and technology by AdWeek.
Rex is the co-author of a new book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds”, which has been recently published by Kaplan Publishing. “What Sticks” reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.
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