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Dates & Times

Webinar and virtual sessions begin at 1pm Eastern Time and 10am Pacific Time.

Start Date/Time:  Wednesday, September 16, 2009 at 1:00pm
End Date/Time:  Wednesday, September 16, 2009 at 2:00pm

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Venue/Location

WEBINAR

Registration Fees

Course Description

For marketers to have any hope of success in the new world of accountability and ROI driven marketing, it is imperative that marketing goals be aligned with company goals. This is easier said than done. This webinar focuses on the steps marketers need to take to align their goals with the goals of the organization and then how to build an appropriate marketing strategy(s) to support those goals. This webinar also discusses how marketers can appropriately measure the effect of their efforts and show results to management, investors, and the board.

Specifically, you will learn:

1. Why you can't succeed as a professional marketer today without understanding the organization's goals
2. Techniques and tips to get those goals in case they are not readily available
3. Methods for developing marketing strategies that align with corporate goals
4. How to align marketing metrics and measurements with organizational goals
5. Simple ideas to measure results 

This is ANA School of Marketing’s Tenth webinar in the 2009 Building Brand Equity webinar series.   All webinars in this series are presented to you as a complimentary member benefit, limited to ten registrations per Member Company.   Please register above for this webinar (each individual must register independently) and please visit www.ANA.net/careers/content/careers to learn more about ANA School of Marketing's 2009 webinar series.

Class Instructors

Mitchell E. Goozé, President and Founder, Customer Manufacturing Group

Mitch Goozé has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase marketing/sales performance through process improvement management.  A recognized expert in marketing, innovation, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.

His ideas have helped senior executives from more than 4,000 companies define their market niches, manage innovation, develop and implement practical, workable plans, and realign their efforts to focus more closely on the customer.

Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years from 1985 to 1990.

Mr. Goozé has a B.S. in Engineering from the University of California, Los Angeles (UCLA). He did graduate work in electrical engineering at the California State University, Long Beach and graduate business studies at Santa Clara University. He holds an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools.

Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and his first book on marketing was, It's Not Rocket Science: Using Marketing to Build a Sustainable Business, (IMI, 1997,2002). His second book is The Secret to Selling More: It's Not Where You've Been Looking, If It Were, You'd Have Found It Already (IMI 2001, 2005).

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