Convergence Marketing

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Dates & Times

Webinar and virtual sessions begin at 1pm Eastern Time and 10am Pacific Time.

Start Date/Time:  Tuesday, September 23, 2008 at 1:00pm
End Date/Time:  Tuesday, September 23, 2008 at 2:00pm

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Venue/Location

Conv. Mktg. Webinar

Registration Fees

Course Description

 Convergence Marketing - The Common Ground Where Brand and Direct Deliver Sustainable Brand and Unprecedented Profits

Everyone is talking about the need to bring brand marketing and direct marketing together, but no one has offered the "how" until now. Richard Rosen has developed a proprietary method to communicate with individuals and strengthen their relationship with the brand. In both acquisition and retention needs, it builds loyalty, creates dialogue, and respects the individual, all with real-time accountability.

Rosen brings insight and practical business tools you can use right away to increase your success, including the Rosen Velocity Scale^TM.

Convergence marketing will help turn your marketing efforts from cost-based programs to a profit-oriented, ROI-driven model.

We promise you one hour of new ideas and new ways to expand your current knowledge base. Imagine a world where your CFO is begging you to spend more money. 

Class Agenda

You will learn a proven method that is steeped in practical application so that you can:

• Deliver consistent, persuasive, relevant messages to the right individual at the right time using the right medium.
• Begin an empathetic dialogue with an individual earlier in the sales cycle.
• Know where individuals are in the sales cycle, speak to their needs and concerns, and have proof that you've reached them.
• Build the brand and demand with the same communication vehicle across all media.
• Develop a dynamic financial model based on the expected value of the customer for both short- and long-term success to drive your advertising and marketing engine like never before.

Class Instructors

RICHARD G. ROSEN

President and CEO, ROSEN

Richard Rosen is a world-renowned expert on convergence marketing and advertising. He is the originator and chief architect of the Brand-Interaction^TM marketing and advertising method that fuses business school analytics with creative marketing and advertising.

A passionate speaker at business and academic forums throughout the world, Richard was the keynote at the Cannes Lions 54th International Advertising Festival for FEDMA. He has received numerous prestigious awards, including the Caples organization's Emerson Award for exemplary service to the marketing community and the International Direct Marketing Association's first B-to-B Marketer of the Year Award.

His firm has earned 28 International Echo Awards, and his method is recognized by experts at Harvard, UC Berkeley, and DePaul University and has been featured in numerous publications. Richard is the author of the Convergence Marketing: Combining Brand and Direct for Unprecedented Profits (Wiley & Sons).

His impressive client roster includes Empire BlueCross BlueShield, Dell, Capital One, MetLife, 3M, Lucent, Genworth Financial, TaylorMade Golf, PGE, U.S. Bank, Systems Paving, Outrigger Resort International, and Disney.

Richard serves on the Business Advisory Council for the University of Oregon's Lundquist College of Business and is an advisor and past board member of Earthclass Mail. He holds an M.B.A. in marketing from the University of Oregon.

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