In three years, every major advertiser will have their own network. That "network" will be a complex mix of Web sites, communities, virtual worlds, PDAs, cell phones, blogging, and-oh, yeah-traditional advertising. So what's the right play in today's media environment?
Your budgets are being slashed, your sales are down-there's never been a better time to embrace the new marketing alternatives. Blogs, Web sites, Facebook, Twitter. You've got to engage your customers where they live, work and play; and these days, it's mostly on line. This one-day workshop will explore the new digital space and give you hands-on experience of building great new go-to-market ideas at a fraction of the traditional price.
Starting with simple definitions and an ever-changing array of real world examples, we demystify the new media for managers, marketers and advertisers. How should advertisers shift their thinking from marketers to content creators-and why are some of the old rules even more important now than ever before?
Who is This Course For?
Anyone on both the marketing and creative side who has to address the changing consumer landscape. Of particular value to senior executives who need to reset their marketing POV or need to address the merging worlds of "new" media and "traditional" media.
Key Takeaways
• What are all the new platforms available to marketers?
• What are the real-world examples of companies that have successfully developed their new media markets?
• How can you create and execute a full-range marketing plan that's consistent and works across all media platforms?
• What's new and what's news? Learn the marketing value and definitions of everything from Adwords to Webisodes (and every term in between)
• How has the consumer taken over the conversation-and how can you engage them on their own turf?
• What should you do if your marketing campaign has been hijacked, remixed or gone viral?
• What are the best new media plays in today's economic environment?
Instructors
This course is taught by Paul Kurnit and Steve Lance.
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |