Length: One-day
To effectively reach an ever- growing connected audience you need to understand the tools and tactics that go beyond a simple “web site & banners” Internet strategy. Those are price-of- entry. In this session, participants will learn the latest trends in consumer behavior and technology, and the latest thinking on usability and information architecture. Through case studies, they will explore the latest strategies and tactics for engaging consumers. Armed with this knowledge, they’ll then work in teams to practice these ideas in a real-world case that they’ll review with other participants.
What will I learn?
Where the Internet is going, and what are the drivers of change
- How to immediately improve the effectiveness of your existing web site and banner advertising
- How to better manage the customer lifecycle with new digital tools and strategies
- How to measure your success and keep the bean-counters from your door
Who should attend?
- Product/brand managers
- Marketing/advertising communication directors and managers
- Assistant product and brand managers
- Advertising managers
Key Topics
- Emerging thinking on the most effective digital tools and tactics for achieving success
- Key Digital Marketing Trends You Need to Know
- Search Marketing: What is it, how is it done, who's doing it, and who should be doing it
- Latest thinking in web site usability, customer acquisition, and database marketing
- Strategic Planning Exercise
Instructor
This course is taught by Chris Marriott
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |