Developing, Planning & Managing Promotions

Length: Two-days 

Effective and powerful brand promotions have become integral tools for many brands to create competitive advantages in the marketplace. This seminar provides a comprehensive understanding of the brand promotion development process, imparting practical knowledge on objective and strategy development and the planning and execution of product, service, and trade promotions. This seminar can help you make your brand promotion programs more effective.

At the end of this seminar, you will understand:

• How to utilize a strategic development process for brand promotion
• Effective promotion objective-setting techniques
• Analysis and selection of brand promotion strategy or strategies
• Promotion tactic alternatives and their pros and cons
• How the Internet is being used for brand promotion
• Promotion measurement/evaluation and its importance to brand learning
• Trade promotion structure and key terms
• Big ideas and their development processes
• Through group case study, how to create a full brand promotion and set-up for its evaluation
  

Who Should Attend 

• Product/brand managers
• Assistant product and brand managers
• Strategic planners
• Marketing/advertising communication managers
• Senior professionals wishing to refresh their skills

Key Topics

• Overview of Promotion Marketing
• Planning Process- Objectives/ Strategies
• Promotion Tactics- Pros/Cons
• Promotions on the Internet
• Evaluating Promotions - Measuring Success
• Trade Promotion & Trade Marketing Intro
• Communications and Creative Guidelines
• Legal Issues
• Industry Examples

Instructor

This course is taught by Pierce Pelouze 

Upcoming Class Schedule