Toyota became agile and very competitive by adopting and perfecting a concept called Lean Thinking - one of the most dramatic and sustained practices business has ever seen; it symbolized a profound change in their business culture. By learning how to apply the concepts of Lean Thinking to marketing processes, this course will provide you with a unique and powerful new perspective to improve Marketing results. This innovative course is specifically designed to help you improve your MarCom initiatives; it will help you identify the problems and waste keeping you from being efficient and will assist you in improving your existing processes. Lean Marketing is really a simple concept based on process. Improve the process and the process will improve your outcomes. The challenge to become more efficient is driven by management’s mandate to “do more with less.” The only way to accomplish this objective is to better utilize the resources available to you.
Lean Marketing teaches a straightforward methodology which clearly identifies your barriers to success. To gain the most from this course, we recommend attendees are at a senior manager level and above.
At the end of this course you will understand:
- The application of process management principles to marketing processes
- How to incorporate these principles into small projects or large cross-functional initiatives
- How you, individually, can make a difference
- What makes Lean Marketing work; how to use it
- How to incorporate this leading-edge concept and turn it into a standard operating practice
Upcoming Class Schedule
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| There are no classes scheduled for this course. | |