Length: One-Day
Marketing people are often so focused on communicating with customers and other external audiences that they overlook the critical role employees, sales, upper management , and vendors have in determining whether or not a company achieves its branding and marketing objectives. This course will enable you to apply segmentation, targeting, and positioning analyses to internal audiences, develop value propositions for internal audiences, and craft at least the outline of an actual plan. Finally, you’ll examine the challenges inherent in implementing an inward marketing program. You'll adapt general inward marketing roles and responsibilities, anticipate potential obstacles, and pre-plan strategies to overcome them, as well as establish measurement and evaluation criteria.
At the end of this one-day course, you will understand:
- How to develop and execute a successful marketing program within your company
Who Should Attend
- Product/brand managers
- Assistant product and brand managers
- Strategic planners
- Marketing/advertising communication managers
- Senior professionals wishing to refresh their skills
Key Topics
- Examine the effect of employee behavior on customer satisfaction and customer perceptions of the brand
- Identify customer “brand contact” points
- Explore how to set Inward Marketing objectives and measure success
Instructor
This course is taught by Robert Lauterborn
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |