Length: One-day
Although technologies constantly change, the cost of production continues to rise regardless of the technology employed to produce commercials. The issue at hand is what can be done to offset these omnipresent cost increases or at the very least contain costs. This issue is not one, however, that can be addressed in isolation. It is, in fact, inextricably intertwined with the advertising creative process. Ultimately, the challenge is to identify a process that will maximize production dollar investment to achieve the optimum value without compromising the creative product. This intensive one-day course addresses these complex issues within the pragmatic context of providing solutions to control these costs, minimize the investment risk, and gain a better understanding and command of the process.
At the end of this course, you will understand:
- The techniques, cost structure, and key issues for film and digital production of commercials and print ads
- How to evaluate production bids
- How to better control talent costs and establish supplier guidelines to control production costs from the pre-to post-production
Who Should Attend
- Product/brand managers
- Assistant product and brand managers
- Strategic planners
- Marketing/advertising communication managers
- Senior professionals wishing to refresh their skills
Key Topics
- Overview of Television and Internet Production
- Digital TV Update
- The Process: Pre-pro to Post Specifications
- Bid Process & Costs
- Pre-Production & Production
- Music, Talent & Union Requirements
- Production & Post Production
Instructor
This course is taught by William Begina
Upcoming Class Schedule
| Date | Location |
|---|---|
| Monday, September 15, 2008 | San Francisco, CA |