Integrated Marketing Communications Seminar

An integrated marketing campaign is not only about the number and complexity of the vehicles deployed. Far more important is its relentless drive to reach customers at every step of the purchasing process. It should move them to buy your product or service as quickly as possible while reducing the probability that they will consider competitors. Complexity and innovation are irrelevant if we fail at the ultimate measure: does it sell?

To achieve this goal requires:

•A marketing communications strategy that intimately understands customers-their needs, motivations, and buying process

•An implementation process that requires employee and vendor collaboration

•A marketing leader who can accomplish the envisioned strategy  

This two-day course will help you develop two essential skills of an effective leader of integrated marketing communication:

•The knowledge and tools to develop an effective integrated strategy

•The leadership style and techniques that break through organizational barriers and silos to execute the strategy flawlessly

Who is This Course For?

Integrated marketing managers, advertising/communication managers, product/brand managers, marketing strategy planners, and senior professionals who wish to cultivate their integrated marketing strategies and refine their leadership skills.

Key Takeaways

•Implement a disciplined four-step process to develop an integrated marketing communication strategy.

•Employ six simple planning tools to execute the strategy quickly, collaboratively and imaginatively.

•Use proven best practices for other successful B-to-C and B-to-B integrated marketing communication programs.

•Determine key mistakes that cause a poorly executed integrated strategy.

•Overcome barriers both in your organization and with outside vendors that impede effective implementation of an integrated  program.

•Involve the key internal and external constituents who are critical to the successful implementation of your integrated strategy.

•Create and manage cross-functional teams through all phases of the integrated marketing program.

•Apply eight simple facilitation tools to foster efficient, productive, and enjoyable cross-functional team sessions.

Upcoming Class Schedule