Length: Two-days
Online or offline, integrated marketing communications is about much more than mix and match media planning. This marketing training program teaches how to develop a comprehensive integrated marketing communications plan. Working in teams, participants will learn to use integrated marketing communications across functions.
At the end of this course, you will be able to:
- Integrate the various elements of the marketing mix to maximize competitive advantage for your brand.
- Foster internal cooperation and communication among different functions to insure consistent execution of the brand’s promise between:
- different functions
- different geographies
- different agencies and suppliers
Who Should Attend
- Product/brand managers
- Assistant product and brand managers
- Strategic planners
- Marketing/advertising communication managers
- Senior professionals wishing to refresh their skills
Key Topics
- Integrated Marketing Communications Overview
- Finding the Marketing Communication
- Developing the Marketing Communication
- Measuring the Results
Instructor
This course is taught by Richard Costello
Upcoming Class Schedule
| Date | Location |
|---|---|
| Tuesday, November 11, 2008 | New York, NY |