Length: Two-days
In this course you will learn how the B-to-B marketing landscape has changed over the years, how Fortune 1000 companies are developing/executing successful B-to-B marketing strategies, and how to develop a B-to-B communications plan by using different components of the marketing mix.
At the end of this course, you will understand:
- The uniqueness of B-to-B marketing and the implications of this for handing B-to-B marketing communications in your job.
- That B-to-B marketing is a process and be able to use the process in meeting your job responsibilities.
- Understand the process and the purpose of each process step
- Experience the process via case study application
- Utilize templates and “help guides” available for each step in the process. (maybe online)
Who Should Attend
- Product/brand managers
- Assistant product and brand managers
- Strategic planners
- Marketing/advertising communication managers
- Senior professionals wishing to refresh their skills
Key Topics
- B-to-B Marketing Process
- Tools/templates/guides
- Quantifiable objectives
- Measuring results
- How branding work in B-B markets
- Positioning a company or product brand
- 7 Steps to Building a Better Brand Position
- Case Studies
Instructor
This course is taught by Larry Snider
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |