Media Strategy

Length: Two-Days 

To reach increasingly fragmented audiences, you must understand today's changing media landscape. Through dynamic group interaction and case studies, this course will offer you vital insights into the current media planning and buying environment. You will explore the different media available and learn how to make cost-effective, high-impact decisions.

At the end of this course, you will be able to:

• Describe the broad range of media strategies and their strengths and weaknesses
• Understand how the media business and agencies work
• Explain how to select the best media strategy for your brand
• Explain how to work with an agency to develop a media plan
• Evaluate a media plan and communicate effectively with your agency
• Understand the buying process and how to evaluate the agency’s buys

Who Should Attend 

• Product/brand managers
• Assistant product and brand managers
• Strategic planners
• Marketing/advertising communication managers
• Senior professionals wishing to refresh their skills

Key Topics

• Media Strategy Process
• Developing and Evaluating a Media Plan
• Selecting the Best Media Plan
• Media Buying Overview
• Buying Guidelines
• Media Post Buys and Exercise

Instructor

This course is taught by Allan Linderman 

Upcoming Class Schedule